Vintage Lovers: Adopting early, the best practices case study ❤️
When online campaigns increase
Revenue by 884%
37%
Conversion Rate
+40 %
Revenue
+103%
ROAS
2 Awards
Vintage Lovers has been given 2 awards at the Peak Awards for the most effective Media Campaign and for Best Multi-channel Campaign for 2023. This is due to the coordinated work that has been done on the brand as well as the correct categorization of the audience.
Peak Awards ‘23
– Bronze: Best Multi Channel Campaign
– Bronze: Best Media Efficiency Strategy
Vintage Lovers started about 5 years ago based on its original store in Kifissia, then in 2019 it launched its online store vintagelovers.gr. which offers decorations, party supplies and toys with vintage aesthetics. The cooperation with ROIX started in the middle of 21′ which was considered highly successful with a significant increase in revenue even on the offline level, giving the company the opportunity to open two additional stores in the next 2 years.
Brief
Recognizing that the Greek market was not well-informed about these products, we launched multi-channel campaigns to educate and reach our target audience. Also, to combat the rising cost of living and meet the growing demand for high-quality, smart and efficient products, we implemented an integrated strategy to boost profitability and website traffic. In addition, we adopted innovative solutions to improve the customer experience and collect valuable information about our audience’s preferences. Finally, we used a data-driven approach to keyword optimization, using personalized keywords to effectively convert website visitors into paying customers.
Objectives
- Increasing online shopping and offline store visits through local campaigns
- The growing exposure of multi-channel campaigns to bring people to the website
- Increasing and improving ROAS and utilizing the acquired insights
Challenges
But there were some challenges. First, rising inflation and higher prices had affected many businesses, where products became a form of luxury as consumer needs changed. To the Greek public, the brands they were providing were not particularly well known and therefore were perhaps difficult to review. Also, the e-shop had a narrow product range, and marketplaces are not suitable for expensive and high-end products.
Strategy
Our recent digital marketing strategy was a testament to innovation, seamlessly combining industry best practices with unique customer requirements. With meticulously crafted a customized approach that was perfectly suited to their specific market positioning, maximizing results across the board. Embracing the explosive potential of artificial intelligence in marketing, we leveraged a suite of cutting-edge tools for continuous optimization, propelling the project forward with unwavering momentum. This collaborative fusion of performance marketing and AI-based insights enabled us to delve deeper into data analysis, enabling informed decisions that pushed the campaign to unprecedented heights of success. Let’s explore the key elements that supported this notable achievement —>
Key Elements
- Prioritize the customer experience and gather user feedback and leverage data analytics to create a seamless and engaging user journey.
- Continuously experiment with emerging technologies to establish industry-leading approaches and gain a competitive edge.
- Go beyond surface-level metrics to understand the reason behind customer behavior and marketing performance.
- Leverage data-driven insights to continuously refine and optimize campaigns, maximizing ROI and achieving peak performance.
