👑 Gold Award for Best Lead Generation Campaign 2023 at Peak Awards supported by Google                          👉 20 under 40 Performance Marketing 2023 by Marketing Week

RevmaGo: Increase Leads but Decrease the CPA ⚡

Increase 30 times over the goal in

Leads +305%

+30,5%

Conversion Rate

+305%

Overall Leads

-27%

Cost Per Acquisition

2 Awards

RevmaGo.gr has been awarded for both Best Lead Generation and Best Performance in Energy services. Both very important awards as a lot of time and innovative new practices have been applied in this project’s strategy.

Peak Awards ‘22
– Silver: Best Performance in Energy
– Bronze: Best in Lead Generation

RevmaGo.gr is an official partner of the electricity supplier HRON and is the leading exclusively digital channel for the promotion of its services. Starting its course in 2019 solely as a Lead Generation channel, it has continued to grow dynamically, achieving every year, to break records in both inbound leads, sales growth and investment in digital tools based on performance marketing and optimisation.

Brief

Due to the energy crisis and the roll-out of iOS 14, there have been significant challenges in terms of both management and commercial performance. In response, we adopted a strategic approach to media planning and execution, with the primary goal of improving lead quality and overall profitability. This included a meticulous evaluation of our media channels and platforms, ensuring that every dollar spent maximized its impact toward achieving our overall objectives. By prioritizing data-driven insights and optimizing campaign strategies, we were able to effectively navigate the evolving digital landscape and drive sustainable growth.

Objectives

Challenges

Some of the challenges we faced were due to the somewhat difficult period we were in. Due to the energy crisis from mid-2021 in Greece and across Europe, the power sales market is probably one of the most competitive environments ever. It is characterized by a vertical increase in competition, an aggressive commercial policy of the industry leaders, as well as a saturation of the consumer audience for this market.

Strategy

Through a blend of established best practices and customized strategies, we crafted a groundbreaking digital marketing campaign. This innovative approach catered precisely to the client’s unique market niche, ensuring maximized results. To further propel the project’s success, we harnessed the burgeoning power of Artificial Intelligence in marketing. By continually optimizing through cutting-edge tools, this data-driven approach empowered deeper analysis and more informed decision-making, ultimately driving the campaign to new heights. Let’s delve into the key elements that contributed to this achievement. —> 

Key Elements

Increase 30 times the Leads goal +305%

+30,5%

Conversion Rate

+305%

Overall Leads

-27%

Cost Per Acquisition