Naftemporiki Digital Trends 2024
In a recent interview with Naftemporiki, Konstantinos Androutsos, Roix Chief Marketing Officer, highlighted the critical importance of a digital presence for businesses as we approach 2024. He noted that a staggering 98% of consumers make purchasing decisions online, even for offline purchases, emphasizing that digital visibility is no longer optional but essential.
Why Small Businesses Need Digital Communication to Thrive ?
Androutsos questioned whether small businesses like florists, accountants, and law firms need digital communication, ultimately asserting that they do. In Greece, with its 1.2 million businesses—many of which are small to medium-sized enterprises (SMBs)—lacking a digital strategy means missing out on growth opportunities. He drew comparisons to the United States, where SMBs, which comprise over 90% of businesses, play a significant role in GDP and job creation, underscoring the necessity for Greek SMBs to adapt to the digital age.
Digital Presence Beyond E-Commerce Benefits Every Business
He also addressed misconceptions about digital businesses, clarifying that a digital presence isn’t limited to e-commerce. Various types of businesses, including local retail, service-oriented firms like accounting practices, and even heavy industries seeking investors or talent, can benefit from a strong online presence. Androutsos stressed the importance of having a website and active social media profiles as foundational elements of a digital strategy.
KPIs turn Digital Investments into Growth and Engagement
The conversation also touched on how digital platforms enable businesses to measure performance through Key Performance Indicators (KPIs), ensuring that investments in digital tools translate into tangible growth in sales and customer engagement. Konstantinos’ insights serve as a wake-up call for businesses to embrace digital transformation to remain competitive and relevant in the modern marketplace.
